Is it necessary to have a mobile-friendly website? Yes, they are critical, in a nutshell. Mobile devices accounted for 48.7 per cent of global website traffic in the first quarter of 2019. That is not surprising given that internet usage statistics show that mobile devices accounted for 52.2 per cent of website traffic in 2018, surpassing desktop searches for the first time.

Mobile-Friendly websites: Then and Now

In 2013 mobile device traffic has more than tripled globally. As a result of this observation, Google began to reward mobile-friendly websites with higher search rankings while penalizing those which are not. Then, in 2018, Google announced its Mobile-First Indexing, which ranks websites based on their mobile versions rather than their desktop versions. The latest study discovered that companies that did not prioritize mobile-friendly versions experienced a traffic drop. According to statistics, mobile traffic accounts for more than half of all web traffic. Smartphone analytics forecast a 25% increase in mobile traffic by 2025. Mobile usability is skyrocketing, and all website owners must embrace mobile-friendly practices to improve Google rankings and conversions. So mobile-friendly optimization of the website has become an integral factor for Search engine optimization (SEO)

Mobile-Friendly Website Practices by the Best Web Development Company in India

Google recommends website owners implement website development practices that comply with the latest Google’s Page Experience Update that promotes mobile-friendliness. Let’s dive into the best mobile-friendly website practices adopted by website development companies in India.

1, Mobile-First Indexing Web Design 

Google enables Mobile-First Indexing when your mobile version of the website follows similarities of the desktop version of the website. Similarities may consist of content, colours, and themes. Avoid using Flash because it may not be available on your visitor’s phone. Otherwise, those visitors will miss out on any special effects you created with the plugin. 

Also, as Google and other experts advise, be aware of pop-ups. Pop-ups on mobile devices can be hard to close, resulting in a poor visitor experience and high bounce rates.

If you follow these tips and design your website with a responsive mobile structure in mind, your mobile features will transfer to desktops, making them look identical.

2, Conduct Extensive Research Strategies For Mobile before Desktop

If using ads for revenue is a secondary profit method, consider eliminating them on mobile to keep your website fast and clean. Non-optimized ads can cause delays and affect user experience. 

Perform speed tests on various elements of your website. When any web elements take much longer to load, consider whether they are essential to your website’s content and whether you should reduce or eliminate them. Page load and speed are now important ranking factors, so don’t ignore them!

3, Mobile-Friendly Content Writing

The following best practice tip for mobile-friendly websites is all about content. Writing content for mobile users should be kept in mind with optimum readability. A common practice used to squish content or reduce font sizes to fit smaller mobile screens. The ultimate goal is that people can easily read and digest on any screen size. A few ideas to get started:

*Include big, descriptive buttons. 

*Boost the font size. Choose a line height of 1.5 and a minimum of 16px.

4, Improve the Navigation and Home Page

Limit items put at the top of your website and keep other factors in mind to help visitors navigate your site easily on a mobile device. Try to place important page links at first for quick navigation. Consider including a search box rather than additional dropdown menus if your website is complex, such as a large E-commerce website with many product categories, items, sizes, colours, etc. Configure your search bar for various additional search terms and test it to ensure it works. 

Additionally, keep the menu language straightforward on mobile devices with symbols or signs that resemble their purpose. Some examples include placing a magnifying glass next to your search bar to clarify the function of that feature. Sometimes the menu can be represented by a few stacked lines, a shopping cart that represents items visitor has decided to purchase. 

Make it simple to return to the home page. Giving a home page link to the Logo can be used as best navigation practice. Streamline a user’s experience so that they can enjoy what you have to offer in the fewest number of navigational steps.

5, Image Optimization for Increased Speed

A higher loading time of the website happens if all images load slowly. Large image file sizes can delay the page loading speed. Always make sure the images are compressed or have an image file size less than 100 kb. 

Adopting various low size image extensions on the website can benefit significantly. Image extension formats such as WebP, SVG, Compressed JPG, and Compressed PNG are the widely used practices.

Scaling the images using HTML markup according to screen size is another approach to optimize page speed. It stops the visitor’s browser from downloading larger images than necessary.

6, Increase Performance by Reducing HTTP Requests and Combining Files

When visitors arrive at your website, their browser sends a request to the server for the files required to load the site. The more files required, the longer it will take for the page to load. Reducing the number of file requests as much as possible would be the solution. Combining and compressing the essential files for the initial load and deferring non-essential files at the initial load increase performance. The combine-defer approach resulted in a noticeably faster website load time.

7, Optimize the Forms on Your Mobile Site

Typing on a mobile device for an extended period is frustrating, even for the most modern generation. The more we have to type in a form on a mobile device, the more annoying a website is and the faster chances of leaving it. So keep all your website forms short and Simple. Relevant information with 4 or 5 fields is the most practiced approach. 

8, Typography

Chose simple, clear, and crisp fonts because no user should spend time or effort deciphering specific typography. Large blocks of text cause inconvenience to mobile users because they must constantly scroll to get to the point you’re trying to make. All texts should be readable and understandable for all age groups.

9, Test Your Website

Make sure the website is mobile-friendly by testing on various mobile platform devices such as smartphones, tablets, laptops, desktops etc. The most straightforward method is to use Google’s Mobile-Friendly Test. You can enter your URL after you’ve published your website, and Google will run a test with its “Googlebot smartphone.” Page loading issues, bugs, and design alignment issues tested and rectified can result in an optimized website.

Why Codewills for Mobile-friendly website development in India?

Codewills is the most reputed website development company that provides mobile-friendly custom website development services in India for businesses of all scales. Google ranks websites based on their mobile-friendliness, and people access the internet more frequently on mobile devices than on desktop computers. And, with so many different screen sizes, your website must be able to adjust to each of them. Codewills understands the importance of mobile-friendly websites and implements highly responsive web design with dynamic element features for businesses. 

Businesses looking to thrive in this competitive world can approach Codewills to shape their mobile-friendly customized website. Join hands with Codewills to embark on the journey of success and capture the attention of mobile audiences around the world.

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As time passed, new modern web technologies emerged that has been more dependable, secure, and, most importantly, provided faster performance results. 

Developing a website that looks and functions according to the client needs requires knowledge of modern web technologies that can help a website development company achieve their goals.

More timely practice implementation, training, and patience are required to dive deeper into modern web technologies and get a proficient understanding. 

To remain competitive among niche companies, adaptive website development companies stay up to date on the latest web technology trends.

Web technologies are markup languages and multimedia packages that computers use to communicate through the internet. 

Web technologies that use well-defined codes make it easier for computers to communicate over a network.

Now let us look at the modern web technologies adopted by website development companies in India.

1, HTML

HTML (HyperText Markup Language) is the primary building block of the web. Markup is used in HTML to annotate text, images, and other content for presentation in a Web browser.HTML has been used to classify and structure web information. HTML informs the browser as soon as it receives a request. Cascading Style Sheets (CSS) and scripting languages like JavaScript are also used to facilitate the process. The most recent version of HTML is HTML 5.3.

2, CSS

CSS, which stands for Cascading Style Sheets, describes how HTML elements appear on the screen. It also describes how a web page looks.

CSS is one of the web core languages, supported across Web browsers under W3C specifications.

 3, Web Development Frameworks

A web development framework is a set of items that a developer of a website development company can use to avoid doing simple tasks and simplify the website development process.

Angular

Angular is a new web technology created for developing dynamic web applications. Furthermore, this framework enables developers to build front-end-based applications without other frameworks or plugins. Angular can be an excellent web-development framework for businesses looking for robust innovation. Well-designed templates, MVC architecture, code generation, code splitting, and so on are among the features of Angular. 

Ruby on Rails

Ruby on Rails is a server-side website technology that makes app development much easier and faster. The reusability of the code, as well as some other features, distinguishes this framework.

It also supports the MVC architecture. With capabilities like ORM, Middleware, Security, Coaching etc. Ruby on Rails is your go-to application toolkit for development. Furthermore, it is possibly the very first web development framework that focuses on the user experiences of the developers. A website development company use Ruby on Rails for a high-speed development process. 

YII

Yii is a PHP5-based open-source web application development framework. It is optimized for performance and includes several useful tools for debugging and app testing. Another advantage is that it is simple and easy to use. The majority of developers who value performance and security choose the Yii framework.

Meteor JS

Meteor JS is written in Node.js and enables better development of real-time web applications. Because this is an open-source isomorphic JavaScript web framework, the page loading time is shorter.Meteor JS is a web development framework that allows you to create simple websites. JavaScript stack also makes it possible to get the same results with fewer lines of code than usual.

Zend

Zend is a PHP-based open-source framework that focuses on creating more secure and reliable web apps and services. Furthermore, Zend was one of the first enterprise-level MVC frameworks, predating current superhits like Laravel or Symfony and many popular PHP engines like Magento was built with Zend. Zend is a good solution for a large-scale PHP app practised by website development companies.

Django

Django is a popular Python framework that uses an MVC architecture. It makes the app development process much easier because of its simplicity. Django simplifies the use of Python and provides numerous tools that make the life of a web app developer easier – for example, an ORM, Models, Django admin, templates, and so on. Django is a highly scalable, large-enterprise grade development framework that supports MTV architecture. The development velocity in Django is rapid and is highly compatible with Python. When the speed of any web development process is a critical factor, a website development company uses it.

WordPress 

WordPress is CMS (content management system) built on PHP. Currently, about 20% of all websites run on this framework. The numerous plugins available simplify the development process while also providing flexibility for customization. Quick and easy web development is possible with WordPress. It is a widely used framework by website development companies for unique features and supports.

Drupal 

Drupal is a PHP-based free and open-source web content management system licenced under the GNU General Public License. At least 14% of the top 10,000 websites in the world use Drupal as their backend platform, ranging from personal blogs to corporate, political, and government sites. Flexibility, reliability, security, and highly scalable features are the key features that promote the practice of this framework among website development companies.

Laravel

Laravel is a fantastic tool for both small websites and large-scale B2B web businesses that handle millions of transactions every day. It comes with several features such as object-oriented libraries, MVC support, Artisan, authorization technique, database migration, etc. Currently, it is one of the most community-supported and developed frameworks. 

The Laravel framework provides high-speed web development. Middleware, ORM, session management etc., are some of the features of this end-to-end development framework. Moreover, web developers can use it to build high-performing web applications.

React.js

React.js is a web development framework that has gained enormous popularity as a JavaScript-based client-side framework. As a result of its features, React.js has become a popular web development technology for enterprises and developers worldwide. React.js implements the view layer for the user interface. Laravel used to develop end-to-end applications. Furthermore, React.js is used to create web, mobile, desktop, and smart TV apps, and it provides superior server-side rendering and SEO support. Furthermore, React.js is a revolutionary framework feature with one-way data binding and declarative programming.

Vue.js

Vue.js combines the features of AngularJS (as the View Layer) and React.js (as Virtual DOM). The version of Vue.js that is available today provides end-to-end application development similar to Angular and supports external data flow and state management. With JavaScript-based frontend development, Vue.js provides high-quality documentation. Vue.js is possibly the best web development framework available for progressive web app development. Web development companies use Vue.js when SEO, overall performance and speedier development important.

Node.js

Node.js is more than just a framework; it is an entire environment. It helps create scalable and fast web applications since it handles several simultaneous connections with high performance.

ASP.NET Core 

ASP.NET Core from the house of Microsoft, with some of the latest features. The main features of ASP.NET are enterprise-grade frameworks supporting MVC architecture, building flexible and mature applications, run on multiple platforms like Windows, Linux, macOS. ASP.NET is particularly suitable for large scale enterprises developing complex applications.  

Spring

When it comes to making Java a relevant platform for cloud computing, Spring is the best framework. A server-side rendering component is present in the enterprise-grade framework. Dependency injection and annotations are among Springs many features. Furthermore, with the Spring web framework, you can build cloud-native applications, batch processing, and event-driven applications. Moreover, Spring framework used for large-scale application development. The framework provides everything for application development, including sophisticated security, multiple data sources, and cloud deployment.

Express.js

Express.js is a server-side, model-view-controller (MVC) web framework. Furthermore, website development companies practice express.js for its highly mature, stable performance. Express.js supports end-to-end application development with MVC pattern and View layer. Supports middleware as well as routing and templating.

Flask

Flask is a server-side rendered, micro-web Python-based framework. Moreover, the popularity of Flask is increasing heavily, with Python as the top-performing programing language worldwide. Flask uses Jinja2 as its template engine and Werkzeug for HTTP handling purposes. Furthermore, using it, you can build simple applications that require Python integration. 

Bootstrap 

Bootstrap is an open-source CSS framework used to build a website or web application.

Tensorflow

Tensorflow is one of the open-source platform frameworks that help to build AI apps. Easy to use, open-source, and supported by a large community. Furthermore, Website development companies that want to develop AI applications go for Tensorflow.

CodeIgniter 

Codeigniter is a PHP framework built for developers who need a simple and elegant toolkit to create full-featured web applications. 

Faster websites with minimal effort are the benefits of using Codeigniter. Codeigniter offers security features such as cross-site scripting (XSS), SQL injection attacks, and clickjacking. Codeigniter can easily reuse components and libraries across projects to build large applications that will continue to grow in scale.

CakePHP

CakePHP is an open-source web development framework written in PHP. Furthermore, documentation and practical guides of CakePHP make it very easy to code. CakePHP practice helps professionals develop web applications in a structured and efficient manner.Using this framework also helps to write comparatively less code for development. This framework allows you to reuse code from previous projects, which speeds up the creation of CakePHP web applications.

Symfony 

Symfony is a PHP web framework suited for large-scale or complex enterprise-level projects. Furthermore, website development companies practice Symfony 3.1 to construct scalable websites that adapt to changing business needs. Symfony is much more of a stable framework. This framework can work with some of the largest open-source platforms such as PHPBB, Piwik, and Drupal.

Apache Wicket

Apache Wicket is a Java-based open-source web application framework that prioritizes flexibility and performance. It also includes built-in support for Ajax queries, making it simple to create more responsive apps. Apache Wicket allows you to design web pages using HTML and CSS with fewer lines of code.

Play Framework

Play Framework is a web application framework for Scala and Java that lets you build scalable web applications. The framework uses Twirl for clean code and fast development. Furthermore, It helps to simplify the development of highly interactive, data-intensive server/client applications. Play Framework provides high scalability and can handle heavy traffic with a system to handle concurrent requests. Furthermore, Play Framework has a fault-tolerant feature where the web application can continue operating even in the event of failure. 

Web2py

Web2py is another Python web framework that works quickly and securely by enclosing your code in a secure environment. It also has several built-in features, such as support for ORM libraries like SQLAlchemy, Genshi templating with AJAX forms, and numerous databases. Web2py comes with many security features such as preventing cross-site scripting (XSS) attacks, SQL injection attacks etc. Web2py is as efficient and productive as it allows you to start from scratch in just minutes, thanks to its quick start guide. 

4, Programming Languages

Javascript 

JavaScript is a programming language used to add interactivity to a website.

Scala

Scala stands for Scalable Language. Given that companies like LinkedIn, Twitter, and The Guardian use it in their codebases, it is safe to say that this programming language was a huge success. Scala is a complex language, but it is also a language worth learning used by website development companies in India.

CoffeeScript 

Viewed as a simpler version of javascript that converts back into JavaScript

Python 

The Django framework, as well as the vast majority of mathematical calculations, make use of it.

Swift 

The most recent programming language from Apple.

PHP 

PHP is the fast, flexible and pragmatic popular general-purpose scripting language suited for PHP web development. Furthermore, PHP is a powerful tool for making dynamic and interactive web pages.

Ruby

The Ruby on Rails web framework makes use of Ruby. User-friendly, easy to use, and higher productivity are the benefits of Ruby. Furthermore, Ruby is a shorter, readable program code for development.

Go 

Newer programming language, built for speedy development.

Java

Android and a variety of desktop applications use it.

5, API

An application programming interface (API) allows developers to use web app functionality without sharing the code. Furthermore, APIs created by Facebook, Twitter, and Google for their web services are examples of well-designed APIs.

6, Databases

Databases are where all the web data is stored. Databases consist of folders filled with files. Furthermore, Databases come mainly in two types: SQL and NoSQL. SQL provides more structure, which aids in ensuring that all data is correct and validated. NoSQL offers a great deal of flexibility for developing and maintaining applications.

MongoDB – is an open-source NoSQL database and the only one supported by Meteor at the moment.

Redis – is the most widely used key-value store. It is lightning fast for data retrieval but does not allow for much depth in data storage. 

PostgreSQL – is a popular open-sourced SQL database.

MySQL – is another popular open-sourced SQL database. WordPress websites make use of MySQL.

Oracle – is an enterprise SQL database.

SQL Server – is an SQL server manager created by Microsoft.

7, Protocols

Protocols are standardized instructions for how to transfer data between computers and devices.

HTTP – is a protocol used for each website to get to your browser. This protocol requests the website from the Google server and then receives a response containing HTML, CSS, and Javascript.

DDP – is a new protocol used in conjunction with Meteor. The DDP protocol employs WebSockets to maintain a consistent connection between the client and the server. Furthermore, this continuous connection allows websites and data on those websites to update in real-time without requiring you to refresh your browser.

REST – is a protocol primarily used for APIs. It has standard methods for exchanging data between applications.

8, SVG

Scalable Vector Graphics (SVG) allow you to describe images as collections of vectors and shapes that scale smoothly regardless of the size. SVG helps to animate images on websites, adopted by website development companies that focus on animated website designs.

9, WooCommerce

WooCommerce is an open-source e-commerce platform for WordPress. Furthermore, WooCommerce employed for the development of eCommerce websites using WordPress.

10, Magento

The Magento e-commerce platform is written in PHP and is open-source. In addition to Laminas and Symfony, it uses multiple other PHP frameworks. A custom E-commerce website developed with Magento has hundreds of unique features. Furthermore, businesses can connect with their customers and sell their products with the online features of Magento. 

Web technologies are improved and updated all the time, and web development company takes advantage of that whenever possible. New web technologies change the entire web development process, and it can be hard sometimes to understand all of them in the right way. But, with the right web technology tutorials, web development companies can learn more about them in no time. Codewills is the best website development company that stays updated with modern web technologies. Furthermore, Web developers of Codewills ensure to choose the right web development technologies that result in better website performance, efficiency and quality. Codewills analyze and research the actual functionality of the web technologies and implement it in website development or web application development. Hence, choose Codewills to find the right web solutions for your business project needs and save time and cost.

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